Achieve maximum program growth with these strategies to keep more sustainers on file as well as increase the amount that those sustainers are giving each month.
Elevate your sustaining membership program - or simply strengthen its foundation - with this collection of calculators, scripts, letters, and advanced strategies.
This 10-question quiz will help you understand if your station needs to perfect the basics of a sustaining membership program, if you need to implement some additional tactics or proven best practices, or if now is the time to take your program to the next level.
Adapt these sample direct mail letters and email templates for sustained giving at your station.
Special days of giving and targeted campaigns are often a perfect match for the greater level of investment sustainers feel toward your station.
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.
Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.
Explore strategic event creation and planning, marketing tactics that attract attention and build audience, and best practices for finding sponsors.