Adapt these sample direct mail letters and email templates for sustained giving at your station.
Sustained giving is the most effective, convenient option for the majority of donors. So don't keep it a secret! These advanced strategies will educate more donors about the benefits of sustaining membership, and keep your ongoing relationship with sustainers strong.
A well-maintained database is the most critical element of a membership program. Bad data leads to poor fundraising.
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.
One way to assure that you generate a membership upgrade each renewal year is to make sure that your response device includes only last year's giving amount and higher.
12 messages aimed at multi-year donors. Download and adapt for use at your station.