Do what works to convert new donors to sustainers, upgrades, and EFT/ACH.
Achieve maximum program growth with these strategies to keep more sustainers on file as well as increase the amount that those sustainers are giving each month.
Make sustained giving the first and best option for members during your next pledge drive by using these scripts on-air.
Build a strong base for your sustainers program with these foundational calculators.
A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These advanced strategies will help you keep sustainers close so you lose fewer of them over time.
Special days of giving and targeted campaigns are often a perfect match for the greater level of investment sustainers feel toward your station.
This 10-question quiz will help you understand if your station needs to perfect the basics of a sustaining membership program, if you need to implement some additional tactics or proven best practices, or if now is the time to take your program to the next level.
Elevate your sustaining membership program - or simply strengthen its foundation - with this collection of calculators, scripts, letters, and advanced strategies.
Adapt these sample direct mail letters and email templates for sustained giving at your station.
Sustained giving is the most effective, convenient option for the majority of donors. So don't keep it a secret! These advanced strategies will educate more donors about the benefits of sustaining membership, and keep your ongoing relationship with sustainers strong.