A high percentage of sustainers is necessary for your station to maintain its financial health, especially through uncertain times.
Learn how to improve your online fundraising and engagement in this two-part review of the Public Radio Mystery Donor Audit.
Raise more money online by experiencing your online giving process as a donor would. Then make the improvements that will allow more donors to give, and give again.
Achieve maximum program growth with these strategies to keep more sustainers on file as well as increase the amount that those sustainers are giving each month.
Make sustained giving the first and best option for members during your next pledge drive by using these scripts on-air.
Build a strong base for your sustainers program with these foundational calculators.
A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These advanced strategies will help you keep sustainers close so you lose fewer of them over time.
Special days of giving and targeted campaigns are often a perfect match for the greater level of investment sustainers feel toward your station.
This 10-question quiz will help you understand if your station needs to perfect the basics of a sustaining membership program, if you need to implement some additional tactics or proven best practices, or if now is the time to take your program to the next level.