Learn about donor behavior with a deep dive into M+R’s Benchmarks, featuring digital data from email, social media, and texting.
What stations are doing to serve, engage, and build loyalty among newly-growing digital audiences.
Harness the power of social media to grow audience, engage your fans, and raise more money.
We’ll share the strategies that led to a 130% increase in traffic to KLRU-TV’s online donate page as well as other top examples of eye-opening multi-station digital campaigns.
Amplify on-air-drive success with effective social media fundraising tactics.
Social media scientists have had more than a decade to study what works on social media (and what doesn’t). While algorithms and networks change, these are basic best practices for using social media effectively during live or time-sensitive events, such as pledge drives.
Social media cannot be a last-minute endeavor when planning a pledge drive. If your station does not invest the time, creativity, and resources required to be effective on social media during pledge drives, then online fundraising success will remain elusive. Begin working on content strategy at lea
Well-written, visually-compelling, and creative content emailed, posted, and shared at the right time and at the right intervals is the secret to successfully converting a passive supporter into an active donor.
LinkedIn may be the most powerful social media tool your station isn't utilizing to the fullest. Activate your potential in this space with our mini-guide to Profiles, Groups, and Pages.
A Mini-Guide to Getting Started with Facebook’s Charitable Giving Tools.