Whether you are part of a large underwriting team, or a one-person shop, writing effective proposals can be a drag on your time.
These corporate support best practices provide the foundation for successful public media underwriting sales.
Learn what makes public media unique from its commercial counterparts, and the unique benefits of public media corporate support for your clients and prospects.
Station colleagues share ideas and examples of what has worked well for them when it comes to keeping the client engaged after the close.
While the power of social media as an effective engagement vehicle is undeniable, how and the extent to which you should use it to enhance your local underwriting efforts is still very much a work in progress for many stations.
Find out what to say to secure an in-person meeting with a prospective client.
Sample underwriting on-air script promotional copy. Work with your program director to create promos that work for your station.
Sample copy for on-air underwriter testimonials.
Greater Public has released the 2013 Category Study, a follow-up to a 2010 study of the same name.
Cultivate better underwriting sales success by asking better questions of your prospects from the start.