Maximize sales with corporate support rates that reflect inventory, demand, and the value of public media.
Set the right prices on a variety of digital ad products while smartly managing your inventory.
ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.
A good compensation model for your underwriting team will affect sales rep motivation, performance, and, of course, revenue outcomes.
Use these worksheets to create a comprehensive operating plan for the year for you and your underwriting team.
Create a documented sales plan for the year with weekly priorities using this guide and corresponding worksheets.
Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.
Use this worksheet to see how your rate of activity translates into sales and to measure your quarterly and year-to-date activity against average and high-performing benchmarks.
How do you tackle something as critical as underwriting inventory management across the broad spectrum of public media capabilities?
This worksheet breaks your overall sales goal into weekly activity goals and identifies the number of cold calls you'll need to make to be successful.