Understand the importance of gift club renewals and how to draw members back to the club.
Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.
Save time and money with proven year-round campaign copy that’s ready for you to customize and send. You’ll find letter and email templates for all formats: news, classical, jazz, and triple-A.
A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These advanced strategies will help you keep sustainers close so you lose fewer of them over time.
Build a strong base for your sustainers program with these foundational calculators.
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Use these plug-and-play resources to make sure your members know how valuable they are to your station and its programming, and continue their membership.
12 messages aimed at multi-year donors. Download and adapt for use at your station.
You know the station is worthy of your support. You want it continue to be a part of your community and make sure that it doesn’t go away.
Step-by-step instructions on using the Audience Journey Donor Retention toolkit.