Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.
The digital media environment continues to change at a rapid pace. In order to sell digital sponsorship with confidence, we need to stay ahead of the pace of change by educating ourselves about the latest trends.
Use these worksheets to create a comprehensive operating plan for the year for you and your underwriting team.
Data-based media placement is fast becoming a strong competitor for public radio underwriting dollars.
Learn to tell public radio's story of success with younger, podcast-hungry audiences to new underwriting prospects.
Value Added refers to any additional perks or benefits you offer a prospect to sweeten your proposal—beyond the obvious on-air spots.
A challenge grant is a charitable contribution that provides monies in response to monies from other sources, usually according to a formula. A challenge grant may, for example, offer two dollars for every one that is obtained from a fund drive.
Plan your annual and monthly avail/revenue scenarios for both broadcast and digital inventory using these spreadsheet templates.
The most important message is that online sponsorship inventory should be quantified and sold, not given away for free as part of a broadcast buy, AKA “value add.”