Learn about donor behavior with a deep dive into M+R’s Benchmarks, featuring digital data from email, social media, and texting.
Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.
Hear about other stations' experiences with their fall, 2019 on-air drives.
A PMDMC19 encore webinar: Learn to define your mission-driven key performance indicators and align them across your organization.
Compare your station's digital fundraising results in order to eliminate weak spots and seize new opportunities.
Launch a podcast sponsorship in your market that makes the most of the medium’s unique audience and listening experience.
Elevate your relationships with digitally savvy clients by improving your digital-ad traffic and operations.
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
Set the right prices on a variety of digital ad products while smartly managing your inventory.
ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.