Adapt these sample direct mail letters and email templates for sustained giving at your station.
Special days of giving and targeted campaigns are often a perfect match for the greater level of investment sustainers feel toward your station.
A step-by-step mini-guide for your most successful #GivingTuesday campaign.
This resource provides a 10-email series for calendar year end as well as notes on scheduling strategies and tips for optimizing your sends.
Feel confident about your tone, as well as scripts and logistics, when fundraising during a natural disaster.
Maximize year-end giving at your station with these tested strategies to make your website and social media sparkle.
Membership programs are the lifeblood of station sustainability and should be consistently reviewed for improvement.
Seattle's KPLU transformed its supporters into fundraising ambassadors using these documents during its historic $7 million Save KPLU campaign.
A well-maintained database is the most critical element of a membership program. Bad data leads to poor fundraising.
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.