Tag: Media Knowledge

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Webinar: Demystifying Nielsen Ratings for Development Professionals

Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.

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Podcasting Sponsorship Advice From the Field

Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.

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Podcast Definitions, Audience, and Underwriting Value Proposition

Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.

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How to Manage Digital Buyers and Agencies

Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.

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The Basics of Digital Underwriting

Build baseline digital sponsorship knowledge and speak confidently with clients as you launch your digital sales efforts.

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Digital Underwriting Training for Public Media

Sell digital sponsorship with confidence and grow your station's revenue with this training series designed specifically for public media.

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Corporate Support for Public Media Onboarding Toolkit

These corporate support best practices provide the foundation for successful public media underwriting sales.

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Media Sales Terms

How to learn, understand, and best use general media and sales terms found most often in public media corporate support.