Use these samples created by colleagues at more than 200 stations to create a media kit that will get you noticed.
Set the right prices on a variety of digital ad products while smartly managing your inventory.
Whether you are part of a large underwriting team, or a one-person shop, writing effective proposals can be a drag on your time.
These corporate support best practices provide the foundation for successful public media underwriting sales.
A comprehensive overview of resources to help you learn more about your station’s audience, your industry peers, and corporate support clients and prospects.
See how your station colleagues successfully incorporate key research studies into presentations and media kits.
This proposal from WUWM is a template the station uses to highlight the benefits of the halo effect for local underwriters.
View WPLN, Nashville's proposal to Sumner Academy, a private K-8 school.
This is WPLN’s underwriting proposal to Kent Creative, a creative agency serving on-profits.
The sample proposal from WOSU is an example of a cross-platfrom package that leverage many of the station’s assets for sponsorship.