Understand the importance of gift club renewals and how to draw members back to the club.
Invite donors to join your gift club, or to renew or upgrade their gift club membership using these examples.
Your email fundraising performance affects your entire membership program, from renewing and acquiring members to supporting pledge and year-end fundraising.
Adapt these sample direct mail letters and email templates for sustained giving at your station.
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
First, it's important to simply TALK to lapsed major donors. Then, use these courageous questions and compelling responses to bring them back.