Explore strategic event creation and planning, marketing tactics that attract attention and build audience, and best practices for finding sponsors.
Events are an effective platform for brand experiences for your corporate clients. As a result, event sponsorship can serve as a growing revenue strategy for your station. This collection of resources offers tools to help you maximize sponsorship at your next station event.
Successfully market your local station event to engage your audience and generate revenue.
Create more compelling sponsor packages and effective marketing for your station event with these recommendations from Bruce Erley, APR, CFEE.
Learn how stations have used events to get past departmental barriers to engage listeners, provide a station marketing platform, and generate revenue through sponsorships.
Learn to successfully market your station event with these recommendations from Bruce Erley, APR, CFEE.
Just like a great meal, great events pull people together, satisfy the senses and create experiences that become memories.
Maximize your station's event sponsorship opportunities with these easy-to-use worksheets and templates.
See how your station colleagues (and others) are packaging and selling their local events.
Determining the correct value for a sponsorship proposal is essential. Not only will the sponsorship decision-maker see through a wild guess, but you will be more confident knowing that you have a fairly-priced sponsorship opportunity that you can defend.