Use Benchmarks to learn how much money your station can earn in all areas of fundraising and the steps you can take.
Get a grasp on today’s fundraising climate with the latest data on new donors and sustainers during the State of the System.
Learn about donor behavior with a deep dive into M+R’s Benchmarks, featuring digital data from email, social media, and texting.
View station revenue trends from 2008-2013 according to data generated by Greater Public Benchmarks for Public Radio Fundraising.
There are important measurables that will help you communicate the impact and potential of the program over the long term.