Elevated Messaging and Marketing for Your Sustained Giving Program

Sustained giving is the most effective, convenient option for the majority of donors. So don't keep it a secret! These advanced strategies will educate more donors about the benefits of sustaining membership. Sustained giving became an integral part of stations membership programs because stations worked hard at getting the message across that it was the most effective, convenient option for giving.Marketing is essential to growth – and most stations can still grow their sustaining giving…