Greater Public embarked on an ambitious project in 2016: identify best practice for a number of online fundraising key performance indicators and create an easy way for members to assess their performance against them. The result was the Online Revenue Detector.

Since its launch in July, stations have been able to learn how to step-by-step improve their online revenue performance. We’ll talk about how stations stack up to each other and what risks and easy wins can take to improve in your online impact and revenue.