When a new donor joins with a one-time gift, you have a tremendous opportunity to grow the new connection into a deep relationship with your organization. Simple strategies to convert donors to sustainers, cultivate sustainers for an upgrade, and move sustainers towards stable payment like EFT/ACH are the best ways to start. This webinar will focus on these very strategies, as applied by WETA and other stations. We’ll examine WETA’s Make the Switch campaign, which…