Training On-Air Pitchers and Pledge Producers
Pitchers must sell listeners on the value and importance of supporting the station.
It’s tempting to believe that listeners already know why they should give because some of them have heard the messages for years. Even if listeners have heard your appeals, it doesn’t mean they’ve paid attention or been compelled in that moment to contribute. It’s the pitcher’s job to remind listeners how much and in what ways they rely on your station, why the station is valuable to them, and why their support matters. What Makes…