Sustained giving is the most effective, convenient option for the majority of donors. So don't keep it a secret! These advanced strategies will educate more donors about the benefits of sustaining membership, and keep your ongoing relationship with sustainers strong.

The Basics Sustainers will come to your program for different reasons: Some people love your station so much that they want to provide a stable level of support. Some people see it as an easy payment method. Some people see it as a way to make their donation affordable and more suited to their financial circumstances. There’s one thing all of these people have in common when it comes to taking action: the easier, the…