On-air drives are becoming more demanding and multi-faceted. It’s a complete integrated campaign that takes weeks of planning, implementation, and touches every department within the station. And it takes detailed organization to pull it off successfully. Otherwise the little things (and, unfortunately, the big things) not in the plan can easily get lost or unaddressed. The Greater Public team of advisors have come together with stations to present a comprehensive on-air campaign-planning template. It addresses: On-air Direct…