Social media scientists have had more than a decade to study what works on social media (and what doesn’t). While algorithms and networks change, these are basic best practices for using social media effectively during live or time-sensitive events, such as pledge drives.

Facebook Best Practices Due to the Facebook News Feed algorithm and the variety of factors that affect it – such how many followers you have, how often they engage with your posts, and how many times you post to your Facebook Page each day – Facebook is the most difficult for which to define best practices. Currently, posting more than two or three times a day is guaranteed to plummet your reach to 2% or…