Special days of giving and targeted campaigns are often a perfect match for the greater level of investment sustainers feel toward your station.

Stations have traditionally thought of special appeals as a solicitation before a drive, as an effort to fill a financial shortfall or as a part of a capital campaign. Now, with the growth of nationwide special philanthropic days of giving, it’s worth considering how stations can use these opportunities to not only engage with sustainer donors but also to raise substantial funds. #GivingTuesday is probably the most well known “day of giving” fundraising effort. Its…