Create a Listener-Focused Pledge Drive

Listener-Focused Fundraising… …means that your fundraising is about your listeners more than it is about your station. Everything you need to accomplish in your fundraising must and can be accomplished from a listener’s perspective. From a station perspective, an on-air fundraiser is about meeting a financial goal and getting the money it takes to maintain (and ideally increase) the station’s service.   From a listener perspective, an on-air fundraiser is a necessity that interrupts favorite…