Calculating Your Station’s On-Air Fundraising Efficiency

Determining whether your station’s on-air fundraising is as efficient as it could be at converting listening to donors is simple. You’ll need three numbers: Your station’s average quarter hour audience for the period in which your on-air fundraiser took place The number of hours your station pre-empted any of its programming to ask for contributions during your on-air fundraiser The number of donors who made contributions during your on-air fundraiser Here’s the simple math: Multiply…