Major Giving Prospect Identification, Discovery, and Qualification

A major giving portfolio is the soil from which you grow your major giving success. If your portfolio is regularly refreshed to only include a limited number of qualified prospects, your chances of successfully cultivating and soliciting those prospects will be much higher. Even the best major gift officers cannot do good work with a bloated portfolio of 300 names found from other organizations’ donor lists. Be disciplined about removing donors who are no longer…