Understand the importance of gift club renewals and how to draw members back to the club.
Many donor studies have discovered that one primary reason donors stop giving to a particular charity is that they feel other charities are more deserving of their support. When preparing to talk to lapsed donors, be ready to speak about your station’s importance to the community and how it fills a needed void. Another key reason donors choose to stop giving is that they are unable to afford it. Be prepared to listen and sympathize…
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