Apply the Right Tactics to the Right Level of Giving

In public media individual giving, membership is king. It’s where we’ve had the most success. In fact, we’re kind of famous among nonprofits for how good we are at getting large numbers of donors to give small amounts. And that is something to be proud of. If you work in public media major giving, you know how central membership is to everything we do, sometimes to the detriment of other areas along the continuum of…