How to Set Your On-Air Fundraising Goal

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Leverage your station’s listening-hour data to set the right fundraising goal for each on-air member drive.

Understand Your Potential Here’s the great thing about public radio fundraising: Unlike most nonprofit institutions, we have the ability to quantify our fundraising potential because we know how many people are listening and for how long. Fundraising success is a function of two core factors: 1. How much listening is done on your station (this is your fundraising potential) 2. How effective you are at converting that listening to givers and to revenue (this is…

Integrated Campaign Timeline Worksheet

Plan every detail of your integrated campaign with this soup-to-nuts timeline of to-dos.

Download the spreadsheet >>

Pro Tip

You can pinpoint your station’s potential and effectiveness by participating in Greater Public’s Benchmarks for Public Radio Fundraising, a free tool for Greater Public members. It quantifies your station’s performance and potential in all areas of fundraising relative to the amount of listening to the station.