Do what works to convert new donors to sustainers, upgrades, and EFT/ACH.
Membership | sustainers
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These advanced strategies will help you keep sustainers close so you lose fewer of them over time.
Build a strong base for your sustainers program with these foundational calculators.
Make sustained giving the first and best option for members during your next pledge drive by using these scripts on-air.
Achieve maximum program growth with these strategies to keep more sustainers on file as well as increase the amount that those sustainers are giving each month.
Adapt these sample direct mail letters and email templates for sustained giving at your station.
Elevate your sustaining membership program - or simply strengthen its foundation - with this collection of calculators, scripts, letters, and advanced strategies.
Special days of giving and targeted campaigns are often a perfect match for the greater level of investment sustainers feel toward your station.
Sustained giving is the most effective, convenient option for the majority of donors. So don't keep it a secret! These advanced strategies will educate more donors about the benefits of sustaining membership, and keep your ongoing relationship with sustainers strong.
This 10-question quiz will help you understand if your station needs to perfect the basics of a sustaining membership program, if you need to implement some additional tactics or proven best practices, or if now is the time to take your program to the next level.