A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Membership | strategy
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.
Identify key impact factors that affect your station’s public radio membership strategy. Understand your business model, budget, and how to set up analytics.
Use your public television station's FCC spectrum auction to strengthen the case for donors to give with the help of these ironclad communication plan tips.
Just talking about fewer days of pledge generates excitement. Less on-air fundraising frees up more time for programs listeners enjoy. But how do you determine if a warp drive serves your station's best interests?
Download two membership planning calendar spreadsheets to adapt to your station's needs..
Download a on-air campaign planning timing template for use at your station.