A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These advanced strategies will help you keep sustainers close so you lose fewer of them over time.
Membership | Strategy
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
All Tags in Membership
Build a strong base for your sustainers program with these foundational calculators.
Achieve maximum program growth with these strategies to keep more sustainers on file as well as increase the amount that those sustainers are giving each month.
Special days of giving and targeted campaigns are often a perfect match for the greater level of investment sustainers feel toward your station.
Sustained giving is the most effective, convenient option for the majority of donors. So don't keep it a secret! These advanced strategies will educate more donors about the benefits of sustaining membership, and keep your ongoing relationship with sustainers strong.
This 10-question quiz will help you understand if your station needs to perfect the basics of a sustaining membership program, if you need to implement some additional tactics or proven best practices, or if now is the time to take your program to the next level.
Seattle's KPLU transformed its supporters into fundraising ambassadors using these documents during its historic $7 million Save KPLU campaign.
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.