Learn how to thoughtfully engage Gen Z audiences in this PMDMC19 encore webinar
Membership | strategy
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Get work done better with an audience-first mindset, based on these models of collaboration at The Atlantic and other leading organizations.
A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These advanced strategies will help you keep sustainers close so you lose fewer of them over time.
Build a strong base for your sustainers program with these foundational calculators.
Achieve maximum program growth with these strategies to keep more sustainers on file as well as increase the amount that those sustainers are giving each month.
Special days of giving and targeted campaigns are often a perfect match for the greater level of investment sustainers feel toward your station.
Sustained giving is the most effective, convenient option for the majority of donors. So don't keep it a secret! These advanced strategies will educate more donors about the benefits of sustaining membership, and keep your ongoing relationship with sustainers strong.
This 10-question quiz will help you understand if your station needs to perfect the basics of a sustaining membership program, if you need to implement some additional tactics or proven best practices, or if now is the time to take your program to the next level.
As personal computers, smartphones, TVs, and the Internet of Things evolve, so must your station. This webinar will focus on what’s new and next in digital communications and fundraising so that your station can prepare for the future and embrace being an early adopter.
Feel confident about your tone, as well as scripts and logistics, when fundraising during a natural disaster.