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A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These advanced strategies will help you keep sustainers close so you lose fewer of them over time.
Build a strong base for your sustainers program with these foundational calculators.
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Use these plug-and-play resources to make sure your members know how valuable they are to your station and its programming, and continue their membership.
What fuels retention? Why do people give – and give again? This webinar provides a comprehensive look at the difference between what fundraisers do and what donors actually want.
12 messages aimed at multi-year donors. Download and adapt for use at your station.
You know the station is worthy of your support. You want it continue to be a part of your community and make sure that it doesn’t go away.
Step-by-step instructions on using the Audience Journey Donor Retention toolkit.
Download this handy checklist to help you manage your donor engagement tasks. Pick a date when you’ll launch the first message, and work backward to assign dates and owners to each task