In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.
Membership | On-Air Drives
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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An on-air membership drive is the single best way to bring in new members. In some ways it’s also the easiest. You don’t have to lead your audience to the services you provide, because they’ve already made their own choice to listen.
Explore the elements of a great pitch break, including "dos" and "don't" for producers and pitchers.
Just talking about fewer days of pledge generates excitement. Less on-air fundraising frees up more time for programs listeners enjoy. But how do you determine if a warp drive serves your station's best interests?
Determining whether your station’s on-air fundraising is as efficient as it could be at converting listening to donors is simple.
Submit on-air fundraising dates, see when other stations host their drives, and view NPR coordinated fundraising weeks.
Download a on-air campaign planning timing template for use at your station.
Whether your fundraising results have been lackluster, leaving you with revenue to make up before the end of the fiscal year, or whether you’ve been handed a steep government or university budget cut, these types of situations demand campaign-style fundraising to produce the results you need.