Social media cannot be a last-minute endeavor when planning a pledge drive. If your station does not invest the time, creativity, and resources required to be effective on social media during pledge drives, then online fundraising success will remain elusive. Begin working on content strategy at lea
Membership | on-air-drives
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Well-written, visually-compelling, and creative content emailed, posted, and shared at the right time and at the right intervals is the secret to successfully converting a passive supporter into an active donor.
Compare your on-air fundraising practices with those of more than 100 other public media stations around the country.
Make sustained giving the first and best option for members during your next pledge drive by using these scripts on-air.
Strengthen your library of audio spots by listening to these examples of focused, well-written, well-produced audio spots from stations around the country.
Pitchers must sell listeners on the value and importance of supporting the station.
Convince listeners that giving to their public radio station is worthwhile and will make a positive difference in their own lives and in their communities.
Leverage your station’s listening-hour data to set the right fundraising goal for each on-air member drive.
Set and meet your station’s pledge-drive goals with the latest thinking and time-tested best practices in on-air fundraising.
On-air fundraising is like any other programming on public radio in that it sounds best when it is well-produced.