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Develop a plan beyond just on-air membership drives to turn more listeners into new public radio donors.
Prepare for your fiscal-year-end and fall, 2019 membership drives with tips on how to get more donors and raise more money.
Prepare for your spring 2019 on-air membership drive with this webinar discussing the latest strategies that work.
Download and customize these on-air fundraising script samples for your next member drive.
See how your on-air fundraising practices compare to those of your peers using our latest comprehensive survey from public media stations around the country.
Amplify on-air-drive success with effective social media fundraising tactics.
Social media scientists have had more than a decade to study what works on social media (and what doesn’t). While algorithms and networks change, these are basic best practices for using social media effectively during live or time-sensitive events, such as pledge drives.
Social media cannot be a last-minute endeavor when planning a pledge drive. If your station does not invest the time, creativity, and resources required to be effective on social media during pledge drives, then online fundraising success will remain elusive. Begin working on content strategy at lea
Well-written, visually-compelling, and creative content emailed, posted, and shared at the right time and at the right intervals is the secret to successfully converting a passive supporter into an active donor.
The fall fundraising season is a critical one for public radio stations of all formats.