Greater Public embarked on an ambitious project in 2016: identify best practice for a number of online fundraising key performance indicators and create an easy way for members to assess their performance against them. The result was the Online Revenue Detector.
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Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Use these plug-and-play resources to make sure your members know how valuable they are to your station and its programming, and continue their membership.
12 messages aimed at multi-year donors. Download and adapt for use at your station.
12 messages aimed at new donors. Download and adapt for use at your station.
You know the station is worthy of your support. You want it continue to be a part of your community and make sure that it doesn’t go away.
Step-by-step instructions on using the Audience Journey Donor Retention toolkit.