A great sustaining member program doesn't just add sustainers, it keeps the sustainers already on file. These advanced strategies will help you keep sustainers close so you lose fewer of them over time.
Membership | donor-stewardship
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
Greater Public embarked on an ambitious project in 2016: identify best practice for a number of online fundraising key performance indicators and create an easy way for members to assess their performance against them. The result was the Online Revenue Detector.