Harness the power of social media to grow audience, engage your fans, and raise more money.
Membership | donor-cultivation
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Do what works to convert new donors to sustainers, upgrades, and EFT/ACH.
Learn how to thoughtfully engage Gen Z audiences in this PMDMC19 encore webinar
Develop a plan beyond just on-air membership drives to turn more listeners into new public radio donors.
We’ll share the strategies that led to a 130% increase in traffic to KLRU-TV’s online donate page as well as other top examples of eye-opening multi-station digital campaigns.
Achieve maximum program growth with these strategies to keep more sustainers on file as well as increase the amount that those sustainers are giving each month.
In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.
Understand the importance of excellent customer service from everyone at your station, not just those in membership.
Learn why, how, and when to show your members your ongoing gratitude for their support of your public radio station.
Greater Public embarked on an ambitious project in 2016: identify best practice for a number of online fundraising key performance indicators and create an easy way for members to assess their performance against them. The result was the Online Revenue Detector.