Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.
Membership | data-management
Dive into Greater Public’s tools for on-air, direct mail, and online fundraising designed to help you maximize your effectiveness and move donors to their best gift.
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Learn to customize your donor management software and establish best practices to better protect your donor data.
An independent guide to CRM systems for public radio and television stations.
A well-maintained database is the most critical element of a membership program. Bad data leads to poor fundraising.
A strong sustainer program is the bedrock of successful public radio fundraising. Follow our guide to get, retain, and recover valuable sustainer members.
In this resource, you’ll find ideas and tools to get you started in public radio membership, and to move your program forward to the next level.