Discover how to build and maintain an effective planned giving program by incorporating various marketing techniques.
Major and Planned Giving | Planned Giving
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
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Learn how to better understand your donors' interests and engage them further through a planned giving survey.
Understand new provisions that make some types of charitable contributions more appealing.
Download planned giving on-air scripts and listen to examples from top stations.
Discover what works for scheduling on-air planned giving spots: advice and guidelines from the country’s top programmers and fundraisers.
Dive into our comprehensive resource for promoting your planned giving program on-air: scripts, checklists, and tips for producing winning testimonials await.
See our four indispensable tips that will help you make sure your station is ready to handle planned giving inquiries once your spots are running.
Create winning planned giving testimonials with our step-by-step guide: see tips for finding the right donor plus 13 great questions to ask during your interview.
Use these resources to ramp up the most essential (and productive) area of planned giving at your station: legacy gifts through bequests or other simple estate plans.
Learn to set expectations, create buy-in, develop staffing, and plan the life-stages of a major giving program that's new or still getting off the ground.