Resource in Major and Planned Giving

Moves Management Toolkit

Explore our step-by-step guide to raising major gifts at public media stations with proven techniques for implementing or refining your station's program.

Resource in Major and Planned Giving

Cultivating Major Donors

Cultivation uses aspects of discovery, as well as active and direct donor engagement, to further develop a donor’s understanding of and commitment to your organization and/or project.

Resource in Major and Planned Giving

A Practical Guide to Asking

Our own biases and discomfort with asking often drive people to think this is the hardest “move” of all when in actuality it is the simplest.