All Tags in Major and Planned Giving
You have a qualified portfolio of major donors, but do you know the destination of each of those donors?
You’re about three-quarters of the way through the year and just on the horizon is the all-important fourth quarter. What’s your strategy? Is it too late for a strategy? Hoping to coast to success and meet the goal? Let us offer you a more focused approach.
Why preparation is key to writing a good proposal How to match your proposal to donor interests What points to cover in the document, and how to say it plainly
Prioritize your major donor list to make sure you’re spending your precious time with the right prospects.
Explore our step-by-step guide to raising major gifts at public media stations with proven techniques for implementing or refining your station's program.
Consider these issues before initiating your own moves management process.
Discovery has two steps: prioritizing prospects and qualifying them for the purposes of deeper cultivation.
With thousands of donors on our files, we must be selective about who we should engage more deeply with the intention of securing a major gift.
Cultivation uses aspects of discovery, as well as active and direct donor engagement, to further develop a donor’s understanding of and commitment to your organization and/or project.
Our own biases and discomfort with asking often drive people to think this is the hardest “move” of all when in actuality it is the simplest.