Major and Planned Giving | moves-management

Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.

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Moves Management Toolkit

Explore our step-by-step guide to raising major gifts at public media stations with proven techniques for implementing or refining your station's program.

Resource in Major and Planned Giving

Cultivating Major Donors

Cultivation uses aspects of discovery, as well as active and direct donor engagement, to further develop a donor’s understanding of and commitment to your organization and/or project.

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