First, it's important to simply TALK to lapsed major donors. Then, use these courageous questions and compelling responses to bring them back.
Major and Planned Giving | major-giving
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving
Elevate your major giving program with these direct mail templates for classical and news formats including sample upgrade, renewal, lapsed, and calendar-based copy.
Promote your major giving program using these sample on-air scripts for all formats.
One of the principal truths of fundraising is that if you do not ask for a gift, you will not receive one.
When used effectively, volunteers can really move your development efforts to the next level.
Not all donor visits will be gift conversations, but with proper cultivation and planning your contact with donors should lead to a gift conversation.
A top priority for any major giving program is identifying your best prospects.
One of the first hurdles in setting up a major giving program is determining what you want to accomplish.
Every contribution to your station is important whether it is $50 or $50,000.
One of the biggest challenges in major gift fundraising is managing your time.