Successful offers are key to creating and sustaining major giving relationships that make a difference for stations and donors.
Major and Planned Giving | major-giving
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving
You have a qualified portfolio of major donors, but do you know the destination of each of those donors?
You’re about three-quarters of the way through the year and just on the horizon is the all-important fourth quarter. What’s your strategy? Is it too late for a strategy? Hoping to coast to success and meet the goal? Let us offer you a more focused approach.
Why preparation is key to writing a good proposal How to match your proposal to donor interests What points to cover in the document, and how to say it plainly
Prioritize your major donor list to make sure you’re spending your precious time with the right prospects.
Your KQED Development colleagues want to share the secrets and strategies of their station’s phenomenal major giving success with you.
Without proper stewardship, donors will not properly connect with your organization and may eventually determine that their charitable dollars are not appreciated and are better spent elsewhere.
Use these sample on-air scripts, direct mail templates, talking points, and gift management tools to make the most of our major giving toolkit.
Thank you phone calls are an effective strategy for increasing donor satisfaction and loyalty to your organization.
Greater Public has prepared these guidelines for ethical fundraising in public media.