Learn about how other organizations are soliciting donors, plus specific next steps for soliciting and stewarding your own donors.
Major and Planned Giving | donor-prospecting
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving
Build your most promising portfolio with a select number of qualified prospects.
Find the most promising major donors by incorporating data and modeling into your prospect research.
Successful offers are key to creating and sustaining major giving relationships that make a difference for stations and donors.
Why preparation is key to writing a good proposal How to match your proposal to donor interests What points to cover in the document, and how to say it plainly
Prioritize your major donor list to make sure you’re spending your precious time with the right prospects.
With thousands of donors on our files, we must be selective about who we should engage more deeply with the intention of securing a major gift.