Pave the way to an ask by creating a personalized relationship with each prospect.
Major and Planned Giving | donor-cultivation
Discover everything you need to build relationships with your station’s most generous donors, including proven resources for moves management and step-by-step guides to prepare you for the ask.
All Tags in Major and Planned Giving
Build loyalty among your gift club members with monthly personalized engagement designed just for them.
Successful offers are key to creating and sustaining major giving relationships that make a difference for stations and donors.
You have a qualified portfolio of major donors, but do you know the destination of each of those donors?
You’re about three-quarters of the way through the year and just on the horizon is the all-important fourth quarter. What’s your strategy? Is it too late for a strategy? Hoping to coast to success and meet the goal? Let us offer you a more focused approach.
Why preparation is key to writing a good proposal How to match your proposal to donor interests What points to cover in the document, and how to say it plainly
Prioritize your major donor list to make sure you’re spending your precious time with the right prospects.
Your KQED Development colleagues want to share the secrets and strategies of their station’s phenomenal major giving success with you.
Not all donor visits will be gift conversations, but with proper cultivation and planning your contact with donors should lead to a gift conversation.
Use this template to create your stations Legacy Giving brochure.