All Tags in Corporate Support
Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.
Articulate the unique value your station’s podcast inventory offers to clients and sponsors with this webinar exploring the podcasting landscape and public media's role in it.
ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.
Understand the thorny legal implications associated with accepting cannabis underwriting.
Master underwriting credit copy that's creative and intelligent, but also legally compliant and satisfactory to the client! A webinar with real examples of great credit copy.
A good compensation model for your underwriting team will affect sales rep motivation, performance, and, of course, revenue outcomes.
As personal computers, smartphones, TVs, and the Internet of Things evolve, so must your station. This webinar will focus on what’s new and next in digital communications and fundraising so that your station can prepare for the future and embrace being an early adopter.
Learn to tell public radio's story of success with younger, podcast-hungry audiences to new underwriting prospects.
Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.
Understand public media within the digital sales landscape and identify growth opportunities with this review of the findings from the public radio local digital sales operations and revenue survey conducted by Greater Public and Borrell Associates.