Be a more strategic fundraiser by learning to interpret Nielsen data, from TSL to Cume and listener hours.
Corporate Support | webinars
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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A PMDMC19 encore webinar: Explore the possibility of using differentiated creatives to help your station compete for digital advertising revenue
Examine credit copy examples to determine their legality and how to make them FCC-compliant.
Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.
Articulate the unique value your station’s podcast inventory offers to clients and sponsors with this webinar exploring the podcasting landscape and public media's role in it.
ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.
Understand the thorny legal implications associated with accepting cannabis underwriting.
Master underwriting credit copy that's creative and intelligent, but also legally compliant and satisfactory to the client! A webinar with real examples of great credit copy.
A good compensation model for your underwriting team will affect sales rep motivation, performance, and, of course, revenue outcomes.
Credit copy is the true force behind underwriting success.