Paul Jacobs shares his perspective about how radio has changed from a single medium to a multi-faceted platform and why this is advantageous to sponsors.
Corporate Support | value-proposition
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Use the hard-won wisdom of public radio account executives who have been out selling podcast sponsorships in their markets.
Familiarize yourself with the exciting world of audio podcasts and the growing opportunities they present for public media sponsorship.
Use these samples created by colleagues at more than 200 stations to create a media kit that will get you noticed.
Build your fluency with ad networks and exchanges, optimize digital campaign performance, and become more comfortable with agency RFPs.
ooh, thanks for the reminder! Make an easy business case for your prospects about the benefits of public radio corporate support using WBUR's latest research on the ROI of underwriting.
A downloadable cheat sheet for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.
NPR's audience insights team releases a comprehensive profile of the core NPR audience every year. Profile 2019 - a detailed snapshot of the demographics, lifestyle, and purchasing habits of the NPR broadcast and NPR.org audience, is available on the NPR station site as an Excel or PDF file.
These corporate support best practices provide the foundation for successful public media underwriting sales.
See how your station colleagues successfully incorporate key research studies into presentations and media kits.