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Understand the thorny legal implications associated with accepting cannabis underwriting.
Master underwriting credit copy that's creative and intelligent, but also legally compliant and satisfactory to the client! A webinar with real examples of great credit copy.
These corporate support best practices provide the foundation for successful public media underwriting sales.
Master how to draft clean, succinct, and non-promotional copy for underwriting promotions that serve your clients as best possible.
Key message points (mapped to corresponding research) for station sales teams to build on when articulating the features and benefits of public radio sponsorship to potential and existing underwriters.
Credit copy is the true force behind underwriting success. When it comes time to write your copy, you need to feel confident about your compliance with federal law.
Everything you need to write memorable credit copy that complies with federal law, satisfies your client, and keeps your air sounding uncluttered, intelligent, and respectful.
This archived Corporate Support training Webinar is intended to help local underwriting professionals leverage the benefits of public radio’s Halo Effect in their local sales efforts.
Copy approval can be one of the more challenging aspects of public media sales. It’s hard enough explaining the unique sound and substance of our underwriting credits to potential clients, but sometimes it is our own internal processes that inadvertently throw obstacles in our way.
Use these real samples from stations across the country to freshen up your own copy. The samples are sorted by category so you can quickly reference an example for a specific client.