Save time by adapting these vetted documents for use at your station.
Corporate Support | traffic
Explore our comprehensive resources for underwriting including sales best practices, research, credit copy tools and samples, event sponsorship guidelines, and more.
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Keep close tabs on your inventory revenue while maintaining the ability to accommodate last-minute requests from sponsors with these simple tools.
In order to successfully manage your underwriting inventory, you must properly set up your traffic systems. Set up your systems by customizing this full traffic report checklist for your station's use.
How do you tackle something as critical as underwriting inventory management across the broad spectrum of public media capabilities?
Learn how to create a schedule for your public radio underwriting clients that will deliver results.
Maximize your revenue potential by planning your inventory and improving traffic systems.
Plan your annual and monthly avail/revenue scenarios for both broadcast and digital inventory using these spreadsheet templates.
Low traffic levels and the corresponding low ROI are the #1 reasons stations give for not moving forward with an online sponsorship strategy.